Flower Child

A social-first restaurant brand with a once-a-day post frequency. My role was to oversee the creation, posting, and reporting of this content, as well as identifying and managing brand and influencer partnerships.

The majority of Flower Child’s posts are user generated content, requiring us to coordinate both client and poster approvals, a process made smooth during my tenure. But our highest performing posts were our partnerships, a strategy introduced by our team, including a monthly bouquet giveaway from The Bouqs Co, IGTV Q&A’s with well-known Las Vegas yogi Dray Gardener, and IG Stories takeovers by the female-first skate collective @GirlIsNotA4LetterWord.